This post explains why corporate objectives are important for a business to know if they are headed in the right direction and its benefits.

This post explains what exactly is meant by proof of concept and provides 3 steps to help early-stage companies unlock capital from investors.

To establish a credible brand, your audience must know what your business is and what it stands for, where you want it to go, and why you want it to get there.

Our overview of the framework in Traction: Get a Grip on Your Business by Gino Wickman, which helps leaders create their company vision statement.

In this edition of SPT, we’ll discuss how developing clarity of business purpose, mission, and vision helps set you and your business up for success.

Our thoughts on why founders do not always stay CEO. and the challenges and opportunities encountered by hired CEOs when they take over.

Is your business still viable? We take a closer look at pivoting: adapting your business to overcome – or take advantage of – changing business conditions.