To stand out, you need to create a brand personality that appeals to your audience members' hearts and minds. Here are some tips to get you started.

This post explains why corporate objectives are important for a business to know if they are headed in the right direction and its benefits.

The practice of continuous experimentation is proven and does offer the greatest chance of achieving a successful marketing outcome.

This post covers common myths about marketing automation and some tips for optimizing your marketing and sales automation efforts.

In this post, we take a look at these questions: What does “boots on the ground” sales mean in the information age and how are B2B salespeople adapting?

This post explains what exactly is meant by proof of concept and provides 3 steps to help early-stage companies unlock capital from investors.

The 5 levels of brand recognition, how to measure brand recognition, and action items you can do to increase brand recognition for your company now.

Keeping up with your customers’ changing wants and needs can be time-intensive and daunting. Here are 3 ways to keep your marketing strategies relevant.

To establish a credible brand, your audience must know what your business is and what it stands for, where you want it to go, and why you want it to get there.

Focusing on the fewest number of most important marketing metrics, you can avoid overwhelm and draw more insightful conclusions about what really matters.

What content marketing is and why it’s such a powerful tool that is used by large companies, businesses that are scaling up, and startups.

Sometimes founders think their first marketing hire should be a marketing intern. We discuss why you need to re-think that, but also how interns can help.

In theory, the more you spend, the more you should make back in revenue. Let's discuss setting a marketing budget and allocating that budget.

Why you should spend precious time debating your business strategy. Yes, we know you have a growing business to run.

Our overview of the framework in Traction: Get a Grip on Your Business by Gino Wickman, which helps leaders create their company vision statement.

Five tips for founders and business leaders to stop managing by fire drills and start managing strategically.

In this edition of SPT, we’ll discuss how developing clarity of business purpose, mission, and vision helps set you and your business up for success.

Eight tips to making your content readable and engaging so that it encourages your audience to stick around and heed your call to action.

Effective editing makes your content more appealing to humans and algorithms, and shows customers that you are knowledgeable, competent, and trustworthy.

Melanie and Matt share their observations on why well-intentioned marketing plans often fail.